Successful "art
packaging" can exercise the dynamics of peer-defined normative mimetic
reinforcements. The peer-normative symbols are focused though an
archetype-model (an author in this case) and the cultural artifacts
(books) created by that model, which are
packaged, transmitted, and regulated through the media promotional
apparatus. The symbol of the media promotional apparatus (Steve Allen in
this case) patterns the archetypal behaviors of involvement, veneration and
deference that consumers are encouraged to imitate.
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